Our Mission: To empower people affected by dementia to thrive.

Our Vision: A world where people living with dementia are empowered and thriving in their communities.

Our Values:

People-focused: We keep those affected by dementia at the heart of everything we do.

Open: We remain open and honest with all we engage with.

Compassionate: We pay attention, listen and understand with empathetic responses, and take thoughtful or intelligent actions and empower others.

Creative: We are creative in our solution-finding and our actions.

Positive: We have a positive mindset in our actions, thoughts and approaches.

Fun: We take every opportunity to inject fun into our approach.

Our Priorities:

• Listen to those affected by dementia and support solution-finding approaches.

• Collaborate with others for the good of the beneficiary.

• Advocate for those affected by dementia to other stakeholders.

• Report and share our impact.

• Be innovative in creating solutions to benefit those living with dementia and their families.